Who We Are
Launched in 2017 by veterans in the digital marketing industry, Smart Media's expert team works with suppliers in NWA to build high-ROI omnichannel campaigns that weave together multiple marketing and technology disciplines
Chief Strategist & Team Leader
Marla Johnson became the captain of her cheerleading squad at age 13 and has never stopped cheering teams onto victory. Over her 20+ years as Co-founder and CEO of Aristotle, Inc., Marla helped brands get amazing returns on their investments in digital marketing and advertising. After working with companies in the Walmart ecosystem for four years, in 2017, Marla decided to do something new: she started Smart Media, LLC. As a business owner, Marla has tremendous empathy for the pressures that suppliers face. She helps them develop marketing and sales solutions that make business sense and common sense. Marla helps suppliers see their products and campaigns through the consumers’ eyes resulting in higher product sales, ROI and greater ongoing success with each campaign.
Marla is a student and teacher of what supplier brands need to sell more products at Walmart including the seamless path-to-purchase, how to weave data into a story to fine-tune and target customers, consumer creative and design, marketing analytics and performance metrics for Walmart and Walmart.com. She is brilliantly organized and helps communicate to her vast network how they can come together as a team and contribute to the success of the supplier no matter the challenging campaign effort.
Jennifer Peper’s incredibly rare combination of creative flair and financial business sense makes her a powerhouse AND fun to work with. Jennifer helps brands create compelling online and in-store activations using her 16 years of experience in marketing and project coordination. As an online strategist and business consultant, she bridges the gap between technical expertise and business strategy to ensure that shopper campaigns are built to achieve results.
Jennifer’s consulting experience ranges from major corporations and large tourism associations to small businesses and local destinations. Her years of Internet consulting expertise includes the e-commerce, financial, medical, community, non-profit, manufacturing and tourism industries. Adept at coordinating project teams, Jennifer manages multiple parties across every marketing campaign to develop a seamless end-product that reflects web design and landing page best practices and drives real business results for every client.
Executive Producer & Tourism Specialist
Lauren Rath is one of our most experienced website producers and project managers, bringing energy, expertise and efficiency to all of her projects. Lauren is a database and third-party integration expert with experience working with CRMs such as D3000, iDSS, Simpleview and SMI. She attends and presents at many state tourism conferences, as well as national conferences, such as ESTO. With over 10 years tourism account experience, Lauren has worked with an impressive number of VIP clients, including Saugatuck Michigan, Utah Department of Tourism, Atlantic City Casino Redevelopment, Kentucky Department of Tourism, Bowling Green CVB, French Lick West Baden CVB, Memphis CVB, Team San Jose, Gulf Shores CVB, and Hocking Hills (OH). Oh yes, she’s the bomb!
Artist, Graphic Designer & Brand Master
Christopher Stashuk is a pioneer in digital graphic design and a beast when it comes to logo, packaging, item page content creation, product photography, print advertising, in-aisle and banner ad design. He is a pixel ninja, able to manipulate pixels to make fast-loading creative in HTML5 or any format that gets the job done. Christopher’s mind is a steel trap for all the details related to any marketing or advertising plan including complex ad stacks, pixel tracking and URL destinations. He is a master of execution and implementation, guaranteed to make each part of any campaign connect in a way that makes sense for a consumer. Christopher is a loyal defender of the client’s brand and takes each task seriously.
Artist, Graphic Designer & UX Expert
Adrian James is an award-winning web designer for countless projects producing a string of fourteen Bronze Quill, Addy and WebAwards. In addition to his interactive design skills, Adrian’s knowledge of design extends to award-winning print work, crafting logos, advertising and billboard campaigns. He has produced everything from full-color books to product packaging, and pop culture icons, including the bands Evanescence and Moby, have trusted their print projects and branding to Adrian, including movie soundtrack and album covers, logos, posters and t-shirts.
Adrian feels right at home in just about every graphic design medium, including Web design, digital and technical illustration, and flash and video animation, which he's done with award-winning flare for clients such as Kentucky Department of Travel and Tourism, Arkansas Department of Parks and Tourism, Atlantic City CVA, and Elvis Presley Enterprises, just to name (drop) a few.
Marketing Strategist & Campaign Crafter
James Norris started in the internet business back in the early 90s and has never looked back. In the years since, he’s done everything from building small websites and managing online marketing campaigns to speaking at industry conferences and pitching angel investors to maintaining large, national client relationships, including several six-figure marketing and development accounts, including the South Carolina Department of Parks, Recreation & Tourism and Phantom Fireworks/Fireworks.com.
At Smart Media, James gets to focus his years of experience on brand strategy and message marketing, crafting and managing online campaigns, writing website copy, social media posts, direct emails, blog entries, and targeted landing pages. Let's do this thing!
Conor Hennelly has turned his impressive writing talent to search-friendly word-smithing for everything from retail item pages and supplier ads to tourism websites and destination marketing messages.
After mastering optimization for Google algorithms, Angela Mooney has combined her research and writing talent to build search-friendly strategies and content for tourism websites as well as e-commerce platforms, like Walmart.com and Amazon.com.